The Yahoo Fantasy Football Championship was an invite only, VIP experience event held at the MGM Resorts National Harbor, MD in early December of 2021. Our goals were to elevate the Yahoo Sports brand, drive awareness of paid gaming offerings, increase Daily Fantasy user engagement, and deliver a premium live brand experience. The event featured $200K in total prizes, NFL legends Vernon Davis and Torrey Smith, Jared Quay and Ariel Epstein. The experiential creative included custom trophies, premium swag, provocative activations and printed touchpoints.

The annual Summer Picnic is a favorite tradition at Yahoo, and we centered this year’s theme on the idea of Summer Camp. I took inspiration from traditional camp iconography and patterns, as well as Yahoo’s brand font Gotham, to create a fun, friendly custom typeface for the event’s mark that evoked days past. The typeface was used used in the event’s design collateral, from posters to pennants.

To promote Yahoo’s Hack Day event a series of posters were developed to be displayed in the Sunnyvale office. The posters intentionally harnessed the spirit of hacking while simultaneously injecting the several of Yahoo’s top brand creative and color palettes into the mix. The message was clear — this year’s Hack Day was open to all of Yahoo’s engineers that work on its most important brands.

An illustration I created for an activated 21.5’ W x 10’ H art wall at the Hudson Yards in NYC as part of Yahoo’s overall presence during Advertising Week 2021. Leaning into Yahoo’s B2B marketing messaging of growth the wall’s art showcased a blossoming flower made up of over 60,000 hearts. Attendees and visitors were encouraged to take selfies and post them to social media.

During October 18-20, 2022, TechCrunch hosted Disrupt, the ultimate startup experience. TC Disrupt was in person event held at Moscone West Center in San Francisco, CA. The global startup community, roughly 10,000 registered attendees, came together to discover insights, collaborate, and celebrate the achievements that have defined each founder’s journey. I developed the event’s creative that was used across digital marketing components, comms, and personally designed the 250+ unique print pieces that were featured onsite.

Working in tandem with a partner agency we developed and skinned an immersive two-story exhibition booth for Yahoo that showcased our brand at the Digital Marketing & Expo Conference in Cologne. The exhibitor booth featured private and semi-private meeting spaces, walk up opportunities enabling attendees to engage with staff and rooms highlighting Yahoo’s key properties.

Every Yahoo employee will agree, the best employee event of the year is Oktoberfest. A half day event with outstanding German food, fun activities, laughs, and beer. Each year’s event features a unique commemorative beer stein and t-shirt that are collected by all. Some employees have 20 years of steins adorning their cubicle. The creative for this event featured fun signage and promotional posters on office walls complete with beer taps.

Oath partnered with Superfly in 2017 to create an immersive festival at the Adams County Fairgrounds outside of Denver to unify and inspire its sales teams. The event’s tented structures showcased breakout meetings, trainings, and entertainment.

The Online Marketing Rockstars Festival is one of the world’s largest events for digital marketing and technology. Yahoo was going to have a presence on the trade show floor and wanted to make a splash. The space included attendee engagement areas and semi-private and private meeting rooms that were all encapsulated within a unique structure adorned with fun B2B messaging and captivating graphics.

The All Markets Summit took place in NYC in 2019 and brought together an exclusive group of leaders in business, finance, government, entertainment. top media outlets and a wide range of start-ups. I developed the overall creative for the event that was applied to the website, comms, stage, signage and event collateral.

In celebration of Yahoo’s 21st birthday I developed a design system that was activated in Yahoo’s home office in Sunnyvale. Enlisting the help of legendary illustrator Nigel Sussman together we developed icons highlighting the major moments in Yahoo history over the past 21 years that formed the event’s main wordmark. The icons were also used across all collateral which included pins, posters, and t-shirts.

An invitation-only event designed to help hundreds of thousands of app developers measure, monetize and grow their businesses in order to capitalize on the next app trend and build what’s next. The colorful location based look and feel paired beautifully with the gorgeous venue.

Yahoo embodies the spirit of developing and nurturing a culture of innovation. Hyper Island was asked to help by enabling us to make change happen in our careers, organization and our life. To facilitate that I was tasked to decorate the training room for our employees. Pulling colors from the many brands and combining them together with a touch of purple was a effective way to communicate unity and diversity.

Various work that I created for the Game Developers Conference. This body of work spans several years and across all of their national and international conferences.

Various magazine print ads created for several properties during my early years.